Client stories
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“Don’t miss out on an opportunity to work with Deena Deachman. You will not regret it! Her strong leadership skills, coupled with her empathetic nature, will challenge you when you need it and support you when you don’t. Deena fosters growth by using her leadership expertise and keen business experience to give you clarity to realize your unreached potential.”
— Shari, Leadership and Organizational Development Coach, Vancouver, BC
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“Deena is one of the best leaders I've had in my entire career. As a coach myself, it was so inspiring to watch how Deena spread her passion for coaching and expanded our coaching program across a nationwide organization. She led by example, and I learned firsthand the power of influence through strong relationships. Beneath her down-to-earth demeanor is one sharp and strategic mind. I am deeply grateful for Deena's empathetic and generous leadership. She is a true role model!”
— Jaeny, Leadership Coach, Vancouver, BC
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“Over the past few years I have had some goals that I have not formally articulated. Deena helped me to really get to the core of what I wanted, articulate it and put a plan in place to achieve it. I now feel a real sense of peace and focus around achieving these goals and a process for identifying things I want and going after them.”
— Melanie, Retail District Leader, Hamilton, Ontario
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“I have been fortunate to have the opportunity to work with Deena as my coach. She brings a combination of inquiry and compassion that helped me get clear about what I wanted to achieve and how I was going to achieve it. How she approaches coaching, the way she develops trust, and her candor creates an environment that allows you to own your truth. When situations come up for me, I often reflect back to what I learned in our time together. My experience with her has impacted me personally and professionally and I wouldn’t hesitate to recommend Deena as a coach.”
— Amee, Senior Recruiter, Toronto, Ontario
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“As a mentor coaching client, Deena's commitment to practicing new skills and tools was outstanding. Every time we met, I could hear a noticeable improvement in each area of focus. In addition to her steadfast commitment to her growth as a coach, I also want to acknowledge her ability to be fully present as a curious and confident coach despite her many years as both a business leader and HR professional who could easily slip into mentoring without the ability to self-manage and keep her coach hat on - in service of her clients. Deena, you are a wonderful and skilled coach, and your clients today and in future will reap the benefits of your dedication to the craft and to them!”
— Jen, ICF Mentor Coach, Vancouver, BC
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“Working with Deena has been a transformative experience. Her guidance in goal setting, career development, and team building has been instrumental in both my personal and professional growth. Before our sessions, I needed help with organizing my thoughts and creating a plan. Through Deena’s coaching, I became more confident, more organized, and equipped with a solid strategic plan tailored to my goals. Her approach helped me not only define my vision but also execute it with clarity and purpose. Thanks to her support, I’ve seen consistent year-over-year growth across nearly all key performance indicators. Deena has an incredible ability to bring out the best in you and turn potential into measurable progress. I’m genuinely grateful for her impact on my journey.”
— Dameyn, National Geek Squad Services Leader, Vancouver, BC
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“Deena served as my professional coach from June 2023 to January 2024, and her guidance during this period proved invaluable. Her professionalism, empathy, and insight significantly enhanced my professional growth and self-awareness. Through her intuitive skills and remarkable patience, Deena helped me confront my inner saboteurs and develop effective strategies to address aspects of my disposition that were hindering my professional engagement. Her exceptional ability to listen, analyze, and provide thoughtful perspectives is truly commendable. One of the most impactful aspects of my coaching experience with Deena was her unwavering commitment to my progress. Her professional dedication and firm encouragement motivated me to fully embrace the changes needed in my thought processes and perceptions. The time I spent working with Deena has had a profound and lasting impact on me. It has strengthened my attitudes, outlook, and resilience, making me more objective, balanced, and empowered in both my professional and personal life. I am deeply grateful to Deena for her outstanding support and guidance.”
— Steve, Regional Investigations & Security Leader, Toronto, Ontario
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“Working with Deena was a revelation. Being able to speak openly - and with vulnerability - about the challenges I faced in a senior executive role, was of immense value to my professional development and my general well-being. She balanced listening and feedback, with gently probing questions to help me unlock the answers I needed. I will always be grateful and recommend her wholeheartedly.”
— Polly, Chief Communication & Public Affairs Officer, Vancouver, BC
