FAQs

What is coaching, and how is it different from mentoring, consulting or therapy?

Coaching is a supportive, forward-focused process that helps you grow, gain clarity, and step into your potential. While therapy often focuses on exploring the past, coaching supports your growth in the here and now—though healing from past experiences can often happen along the way. Unlike mentoring or consulting, coaching doesn’t offer advice or answers—it helps you access your own insight and wisdom, so you can move forward with confidence and purpose.

Who do you typically work with?

I work with women in leadership, or those stepping into leadership roles, who are ready for growth. They’re often navigating change or feeling the need for more clarity, confidence, and alignment in how they lead. You can find out more here.

Are sessions in person or online?

Sessions are held online, so you can join from wherever you are. This allows us to work together no matter your location and gives you the flexibility to fit coaching into your schedule.

I’m not sure I’m ‘ready’ for coaching—how do I know if this is right for me?

If you’re feeling stuck, at a crossroads, or simply want something to shift, coaching can help you find clarity to take your next step.

How confidential are the sessions?

Confidentiality is one of the most important aspects of the coaching relationship. Everything we discuss in our sessions stays between us. I adhere to the International Coaching Federation (ICF) Code of Ethics, which outlines clear standards around privacy, trust, and professional conduct. This means your experiences, challenges, and insights are treated with the utmost respect and discretion. You can speak openly and honestly, knowing that you're in a safe and supportive space.

You can read more about the ICF Code of Ethics here.

What can I expect from a coaching session?

Each session is a space for you to pause, reflect, and explore what’s most important to you. We'll work together to uncover insights, clarify next steps, and support your growth—whether you’re facing a challenge, making a decision, or stepping into something new.

What kind of results or changes can I expect from working with you?

Every client’s journey is unique, and there’s no one-size-fits-all outcome. Some people experience powerful mindset shifts early on, while others see steady, lasting change over time. You can’t always predict the result, but when you show up fully, growth happens.

Most clients leave coaching with a deeper sense of self-trust, greater clarity, and a more grounded, authentic leadership presence. You can read some of their stories here to get a sense of what’s possible.

How often will we meet, and for how long?

This is completely up to you. Some clients like a regular weekly session to maintain momentum. Other clients prefer a longer period to process what has come up in the coaching session, in which case we might meet every 2-3 weeks. Coaching sessions are between 45 - 60 mins can can be tailored by you.

Do I need to prepare anything for the sessions?

Although you don’t need to formally prepare, some awareness of what you might want to work on is helpful to give us a focus at the beginning of the session. This might be a challenge you’re facing or a particular working relationship you’d like to delve into. We work with whatever’s present for you in the moment.

Do I have to commit long-term / what packages do you offer?

You don’t need to commit long-term straight away. I offer both coaching packages and flexible options depending on what feels right for you. We’ll talk through the details during your discovery call.

What’s the next step if I want to work with you?

The first step is to book a free 30 min discovery call. It’s a chance for us to connect, talk about what you’re looking for, and see if we’re a good fit. There’s no pressure—it’s simply a conversation for us to find out more about each other. Book your call by clicking the link below or emailing me at deena@herenowcoaching.com.

If you have any further questions please don’t hesitate to reach out to me by email at deena@herenowcoaching.com or call me on (416) 305-4835

“Deena helped me to really get to the core of what I wanted, articulate it and put a plan in place to achieve it. I now feel a real sense of peace and focus around achieving these goals.”

— Melanie, Retail District Leader, Hamilton, Ontario